MobileSphere Exec Says Slydial “Combats Technology with Technology”

Mobile, Software, wireless Wade Roush wrote: ... with Gavin Macomber, executive vice president of marketing and business development at MobileSphere, the Boston-based startup behind the service. I’m pretty incredulous about MobileSphere’s marketing [more...]

Date: 2008-07-22 15:08:39

Blog posts (5) | Videos (1)
 

How to Build a Business Website

A recent report done by Yankee Group, a Boston-based market research company, states that at the end of 2004 around 34 percent of small and medium sized businesses in North America are selling goods and services on the Internet and another 25 percent is planning to do so within next 12 months. Online sales in the United States represented 8 [more...]

Date: 2008-07-07 03:32:41

Boston Search Engine Optimization

I had an online business before but I have decided to shut it down because I don’t have much time to improve and make it profitable in the market ... for exposure. I have read about Boston Search Engine Optimization, this is an online service that offers for effective search engine positioning that could help your business to gain thousands of traffic [more...]

Date: 2008-07-17 14:40:36

ROI for Social Media Marketing: It's Complicated

At a recent Social Media Breakfast in Boston, ... its strategy … Marketing programs seldom have a direct impact on financial outcomes such as increased ... Harvard Business School associate professor Andy McAfee had this to say about the age-old Return [more...]

Date: 2008-11-17 15:42:15

Starbucks - A Lesson in Social Media Branding

... businesses questioning why they would enter a medium that doesn’t offer the same kind of return on investment (ROI) than traditional marketing, why bother? One look at Starbucks could offer [more...]

Date: 2008-12-08 00:47:31

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