IAB Announces 55 MIXX Awards Winners Across 18 Categories
Best in Show Awarded to TEQUILA\ and Nissan for "Rogue Launch"-- Adobe, BMW among Marketers Receiving Multiple Honors NEW YORK, NY ( ... , the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing ... and Business-to-Business for its campaign "Adobe Layer [more...]
Date: 2008-09-23 05:00:00
Blog posts
(20) |
Videos
(8)
Not A Bad Time For Small Bizs To Raise Prices
The New York Times: Some small-business experts are offering advice that may sound counterintuitive in this slowing economy. Now, they argue, may be the perfect time to increase your marketing budget — and even your prices ... If your competition is busy nursing their recessionary wounds, then you should become aggressive in marketing [more...]
Date: 2008-11-21 14:07:35
The Future of Fun - The Advertising Club of New York Meetup (New York, NY) - Meetup.com
We're part of a panel tomorrow evening here in NYC called the Future of Fun ... developers and learn about the emerging business trends in advergaming. Our guest moderator ... interaction marketing, featuring: Kenny Rosenblatt, CEO, Arkadium Kevin Slavin, Co-Founder, Area/Code [more...]
Date: 2008-07-28 21:27:26
A Market Analysis of Net Neutrality
Nicholas Economides, New York University, Stern School of Business, and Joacim Tag, Research Institute of Industrial Economics, have published "Net Neutrality on the Internet: A Two-Sided Market Analysis," as NYU Working Paper No. 2451/26057. Here is the abstract. We discuss... [more...]
Date: 2008-12-09 16:46:44
MySpace Fills Out Advertising, Marketing Ranks
NEW YORK (AdAge.com) -- MySpace today announced a spate of appointments among its senior advertising and marketing ranks designed to shore up engineering, business development, advertising, marketing and customer-care divisions. [more...]
Date: 2008-07-30 18:01:00
Worried Banks Sharply Reduce Business Loans
source for this article: New York Times, July 28, 2008 Banks struggling to recover from multibillion-dollar losses on real estate are curtailing ... . Two vital forms of credit used by companies - commercial and industrial loans from banks, and short ... bank that had been aggressively marketing loans to him for years - he was distressed by the response [more...]
Date: 2008-07-31 17:48:00
Search Engine Strategies (SES) San Jose 2008 to Feature Wide Range of Conference Speakers From Brand Name Companies : Speakers From Adobe, Cisco, Digitas, Discover, HP, Intuit, Ogilvy, Omnicom, Procter & Gamble, The New York Times and Walt Disne
SAN JOSE, Calif. (Business Wire EON/PRWEB ) July 31, 2008 -- The anticipated crowd of over 7, ... , said, “Search engine marketing speaks to a broad audience. The new faces and new content reflects ... A. Cox, Manager, Search Engine Marketing, Walt Disney Parks & Resorts Online Mikel Chertudi, Sr [more...]
Date: 2008-07-31 14:51:49
Word-of-Mouth/Social Media Program Manager / Affinitive / New York, NY
Affinitive/New York, NY What are you passionate about? Affinitive, a pioneer of Word-of-Mouth (WOM) ... : * Bachelor's Degree in Marketing, Communications, or Business * 2-4 years agency or client-side experience in the interactive/marketing industry * Personal and professional experience with using [more...]
Date: 2008-12-05 19:06:30
Faulty assumptions in luxury marketing
MoMA - New York Originally uploaded by Pete Kim. Are you a luxury shopper? ... with Christy Turlington, Neil Barrett, and Philippe Starck. One time I walked into a business meeting in Tokyo and was mistaken for Mihara Yasuhiro (long story). As global head of online marketing [more...]
Date: 2008-05-28 04:36:18
Job outlook gloomier, board says
NEW YORK (CNNMoney.com) — The already bruised labor market is likely to see further losses, according to a report issued Monday by a leading business research organization. The Conference ... , Senior Economist at The Conference Board, in a news release. One result of a soft job market could [more...]
Date: 2008-12-08 17:02:21
Hertz Moves to Dominate Car-Sharing Market
Following in the footsteps of U-Haul and Enterprise, Hertz rental cars is rolling out its car-sharing program in December, starting with New York, ... , it is going after B2B business as well as B2C, government and universities,” says Paula Rivera [more...]
Date: 2008-12-09 13:00:58
When Search Engine Optimization Really Matters
As I write it's quite late on Monday night. It's especially late for someone like myself who's usually in bed by 11pm ... Business Marketing Unleashed back in April. And over the course of three months, Ryan has been able ... he's received over the past few months attending Search Engine Strategies New York in March and our SEO [more...]
Date: 2008-07-15 18:40:57
Introducing Jonathan Fields, Newest Guest Expert
Please welcome Jonathan Fields as our latest guest expert here at Small Business Trends. Jonathan is a modern-day renaissance man. He is a former hedge fund lawyer. After the high-stress lifestyle of a large New York law firm ... Yoga. He then started Vibe Creative, a boutique marketing and entrepreneurship catalyst group, where [more...]
Date: 2008-07-15 04:48:24
Monster Founder Dies At 74
Andrew J. McKelvey, the man who built Monster.com into a worldwide job search brand, died Thursday in New York City from pancreatic cancer ... from a Yellow Pages advertising firm and two of the earliest online job boards, The Monster Board and Online Career Center. McKelvey got into the advertising business in 1967 when he founded Telephone Marketing [more...]
Date: 2008-11-28 17:05:24
Social Networking for Small Businesses
I’ve recently fielded several questions stemming from the article on social networking in the New York Times that came out last week ... in knowing whether social media could be an appropriate marketing tactic to target “people interested ... public relations strategy somewhere in your plan that would look to target domestic travel channels [more...]
Date: 2008-12-09 17:12:22
Indian Americans spend seven minutes a day calling home
New York, July 31 (IANS) Indian Americans make calls to their families and friends back home for an average of three and a half hours in a month, ... Appraisals, an independent market research and publishing company based in London. ... service for individuals and business based in Stockholm, which carried out the study. The top five [more...]
Date: 2008-07-31 04:51:11
Real Estate Cafe, Altos Research & Charitable Marketing
I met Bill Wendel of Real Estate Cafe at an Inman Connect in New York City in 2005 ... feet wide.) One might say that his menu of real estate services and commission rebate business model ... in blending charity into business. He recently told me about Starbucks JoinRed Program, where a portion [more...]
Date: 2008-12-05 18:09:55
Focus on the World Diabetes Diagnostics Market
NEW YORK--(BUSINESS WIRE)--Reportlinker.com announces that a new market research report related to the Digestive diseases industry is available in ... sources.DIABETES DIAGNOSTICS MCP-3404 A GLOBAL STRATEGIC BUSINESS REPORTCONTENTSI. INTRODUCTION, METHODOLOGY [more...]
Date: 2008-12-09 13:30:00
Constant Contact Announces Small Business Marketing Expert for the New York Metro Area (Centre Daily Times)
With the New Year fast approaching, small businesses are looking ahead to new opportunities to grow their businesses ... ® , Inc. (NasdaqGM: CTCT), a leading provider of email marketing and online surveys , today announced the hiring of local small business expert, Wendi Caplan-Carroll. [more...]
Date: 2008-12-09 13:28:58
See You at Any of These Events?
October's a busy event season, and then there are a couple other good ones planned for the fall ... Association - Las Vegas, NVSpeaker, Ask the Experts Roundtable: Search Engine Marketing: Using Search ... (Search Marketing Expo) - New York, NYSpeaker: What's New with Social Media MarketingWednesday [more...]
Date: 2008-10-06 13:38:03
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