The New Corporate Brand Strategy

I read an article on Brandweek today about Unilever’s decision to sell its laundry care division in North America, ... that aren’t market leaders.  Apparently, the new strategy is this: if a brand leads the market, keep it.  If a brand is second or lower in market share, get rid of it. I certainly hope [more...]

Date: 2008-07-30 05:00:59

Blog posts (440) | Videos (192)
 

Marketing 101: Old is New Again

While we would all like to believe that we place much greater emphasis on the utility of a product over its aesthetic appearance, ... . Like a new nano. Possible Related Posts10 Online Marketing Tips Marketing 101: Brand Consistency ... , then, is marketing and positioning your product in such a way that you can make it appear as appealing [more...]

Date: 2008-07-31 22:07:36

This World Is Getting Too Noisy Of Advertisements!

Once upon a time, there was only one brand of every kind of product in the market.  Everything went so smoothly for the brands at that time ... my permission marketing without them having to approach me. Why is it so?  That’s because ... email addresses, and I don’t know what I am using them for. Today, we get to see so many kinds [more...]

Date: 2008-07-31 16:38:56

Starbucks Good Samaritans

Confrontational Marketing — Building Brand Awareness in a Saturated Market Originally uploaded by Thomas Hawk So, yesterday I was walking through Penn Quarter at Lunch with my business partner, and right there on E street, we passed a Prius Zipcar. It wasn’t out of the ordinary in any way, other than the fact [more...]

Date: 2008-12-09 21:18:45

The Holy Grail of Marketing

Golden goblet In the past, I’ve been more than a little outspoken about the potential impact of social media as a marketing and brand-building ... t know which marketing program will get you the best result—until you’ve tried and either failed or succeeded. Products change. Times change. People change. Technology changes. Your job? Keep [more...]

Date: 2008-12-09 17:32:58

Oil companies insist on marketing branded fuel: retailers

The fuel outlet owners in Kerala say they find it difficult to go ahead with the business, ... ) have also started implementing this marketing strategy,” said Abraham. Branded petrol costs Rs.4 per ... branded fuel as it reduces loss in the business. But in many petrol pumps branded fuel remains unsold [more...]

Date: 2008-06-30 06:17:05

Once again...your brand is not your logo

most talked about brands - 2008 Image by Will Lion via Flickr I travel all over the country, speaking at conferences and conventions on marketing, ... . So, I always enjoy conversations with other marketing pros who share my take on branding. I recently ... gets branding. I have to say -- Bobby could come work at McLellan Marketing Group any time [more...]

Date: 2008-11-28 15:49:00

links for 2008-08-01 [delicious.com]

Is it over for RSS readers? - FriendFeed Interesting discussion of the pros/cons of reading feeds. (tags: feeds problems solutions disagreement) ... : Google's Steve Yegge on why branding matters & how it can go wrong. Very fun & down to earth. VERY applicable to personal branding. (tags: branding marketing problems podcast psychology human [more...]

Date: 2008-08-01 16:30:20

Changing incorrect perceptions

Ohm Kyong-sop, the "vice president for tourism technology at the Korea Tourism Organization,"has something to say about "Korea Sparkling":These days, there has been much discussion on the applicability of Korea's national tourism branding slogan, as experts in brand and promotional marketing have been open to share their praise and criticism [more...]

Date: 2008-12-07 23:04:00

Cvv2 (US,UK,AU,Italia,EURO,Asia,Germany,Brasil...)

Cvv2... by bosscvc Today 07:23 AM Go to last post 36 124 Webmaster - Internet Marketing, Search Engine and Web Development ( ... to generate revenue online by means of good ideas, interesting concepts or any other business models ... 51 242 Marketing Forum (3 Viewing) For all advertising, branding and marketing [more...]

Date: 2008-12-09 07:23:17

Thoughts on the Brand Value of Paid Search

I've always been curious about how marketers use search for branding. Search is such an obviously direct response medium, but whenever we survey online advertising executives, they tell us creating brand impact is one of their top search marketing goals. I've [more...]

Date: 2008-08-01 15:18:14

What’s in a brand?

What’s in a brand? Dec 3, 2008 Author: Ann | Filed under: Brand, Business Growth, Marketing, Small Business, Strategy Here’s a little bit of ingenious, clever fun (with a serious aspect) regarding brands. Click on the URL below: http://www.brandtags.net/ Well actually, perhaps its an interesting way [more...]

Date: 2008-12-03 18:36:58

Small Business Marketing Unleashed is only 2 months away!

We're just eight weeks away from an event that I am very excited to be participating in, the second Small Business Marketing Unleashed conference! ... that needs help with your online marketing, branding, SEO, SEM, blogging, copywriting, or want to better ... , and an absolute steal at only $750.00. So what makes SBMU so much different than the other busin [more...]

Date: 2008-07-28 15:27:05

Is Branding Relevant to Small Business?

Most small business owners/operators would probably agree that developing a stand-out brand identity is an essential part of the marketing package ... to invest in having a professional marketing agency develop a meaningful and appropriate brand identity [more...]

Date: 2008-12-03 07:35:02

space150 Event: Deepspace Mobile Workshop

I don't write about things we're doing at space too often, but this is something definitely worth sharing. We're putting on a mobile marketing workshop that anyone can attend. Here are a few details ... that brand marketers and agency-folk alike need to be thinking about as they try to tackle the complex [more...]

Date: 2008-07-31 22:31:58

PeopleCompare.co.uk - why do TV adverts before SEO?

Over the last week I’ve been seeing more and more TV adverts for a service called PeopleCompare.co.uk ... of November. Supported by a large investment in marketing the brand, the new campaign will play a significant role in www.peoplecompare.co.uk’s marketing strategy. Now whenever I see a company doing [more...]

Date: 2008-12-01 13:32:12

News From The World of The Engaging Brand

The Engaging Brand leadership and marketing podcast is approaching the 200th episode - I cannot believe it! ... will be revealed :) Also as people know my Dad was a huge inspiration for both The Engaging Brand blog [more...]

Date: 2008-07-31 17:37:51

Is the Bad Economy Bringing Branding Back?

So, here at SES Chicago, I keep hearing about a marketing practice I thought was dead - BRANDING ... from expensive traditional methods to the better deal that is online advertising. Of course ... channels, which can make that integrated marketing campaign bloom. Whatever your strategy, do your best [more...]

Date: 2008-12-08 20:36:07

The Graduate Intern

If you’ve ever had anything to do with me at all, you’ll know that I have a number of websites and projects in various stages of development ... m particularly looking for a recent graduate - preferably from the marketing, business or public relations ... brands and viable business ventures. Because they are currently only pet projects, and not yet going [more...]

Date: 2008-07-31 15:58:55

Relating to the Public

A particular conversation last night sparked an expanded thought process to a topic I touched on earlier ... , in-person events, sponsorships, experiential marketing, “street teams;” they are all additional ... of enthusiasm and connection to the brand? Is an event like this considered marketing? Or is it a form [more...]

Date: 2008-12-02 09:58:48

Guest Post - Jof Arnold - VCs will die MEME

VC will not die. There, I’ve said it. Again. This post addresses a number of points raised in a TC.com article which I feel are misleading. [ ... more about brand, design, advertising and marketing… and that is where things start to get seriously expensive. For example, Netflix is reputed to spend >$1m pcm on marketing alone! A web app [more...]

Date: 2008-12-08 10:00:36

KIT Digital Inc. (KITD.OB) Readies to Provide Internet Video Marketing Content for 2008 Beijing Olympics

Technological change is a knife that can cut both ways. An investor knows that there is money to be made, but is unsure of where it can be found ... marketing company, works to offer Internet and mobile handset users a variety of media content directed at improving client companies’ branding and marketing efforts. Currently, the company has over [more...]

Date: 2008-07-31 15:47:06

How to Decrease Sales by 90 Percent

Last week Brad, a reader of this column with whom I’ve become friendly, asked me for some advice ... is what is valid for Brad’s business isn’t valid for everyone’s. Brad’s product has a target market with very particular characteristics. Plus, his marketing is response driven, not branding driven [more...]

Date: 2008-12-02 05:10:10

7+ Web 2.0 Site Reviews

Pikter is a simple service that enables users to share photos via Twitter and/or Jaiku ... and objects in 360 degrees through the Internet. Among many other things, they are ideal for the real estate ... , graphic designers, marketing, branding, publishing and advertising companies to easily create an account [more...]

Date: 2008-07-29 06:16:00

Orange: The New Color of Money

I have always been fascinated by the power and impact of color in branding and marketing ... in this, my all time favorite NFL uniform and helmet logo) KTM Motorcycles – Orange (also my firm THUNDER ... . This is a pretty serious effort, led by a rag tag group of marketing revolutionaries (I have sworn not to divulge [more...]

Date: 2008-12-09 22:23:29

Brand Common Sense in 5 Easy Steps

It’s a little late to think about buying a parachute when you’re going down in flames ... world, both large and small do their best job at marketing when they are going out of business ... . Businesses that chose to ignore their brands and marketing to save a few dollars [more...]

Date: 2008-11-23 17:12:04

Death of the One-Click "Rule" or "Received Precedent" or Whatever!

It has long been FDA's position that no new guidance regarding pharmaceutical marketing via the Internet was necessary because the rules that apply ... a specific Internet marketing ploy: branded banner ads that mention a product's indication and benefit without including fair balance (ie, risk information).Pharmaceutical marketers and online partners [more...]

Date: 2008-12-09 12:10:00

Auto Industry Duress to Take Toll, Worsen Unemployment

Be careful what you wish for. Even a successful auto industry restructuring will involve substantial headcount cuts, ... and advertising agencies likely would suffer from GM’s strategy to focus on just four of its eight brands ... local advertiser in virtually every market, with nothing obvious to replace it,” said Kip Cassino [more...]

Date: 2008-12-08 06:00:26

SearchCamp Launches with PodCamp Philly in Philadelphia!

Search Camp Philly Logo I'm really excited and pleased to announce that here in Philadelphia we are launching a brand new online marketing ... and Bill Rowland really inspired me. I thought, why can't we do this for Online Marketing? They thought ... are combining efforts to bring a total focus about online media and marketing to local Delaware Valley [more...]

Date: 2008-07-31 15:30:01

Rebranding : Making a New Name For Yourself Isn’t Any Easier

The Rebranding Game by Ryan McCarthy at Inc magazine focuses its attention on Simulscribe, ... more advanced to seriously think about marketing and branding,” says Danny Altman of A Hundred Monkeys, a naming firm. So, why get the right name at the start?  It can be argued that you can create the next [more...]

Date: 2008-12-02 16:54:13

Wanted: AWSOM Columnists

Are you interested in contributing to spreading sane web design and polite internet marketing? Well, AWSOM.org needs a few good columnists. AWSOM ... . Web design, internet promotion, guerilla marketing, brand building, and making money are examples ... .org covers the business side of being internet famous. Webcomics, bloggers, bands, and artists [more...]

Date: 2008-11-16 21:50:06

Business Is About Relationships

What’s business about? Is it about branding, sure. Marketing, absolutely. What about selling, yes ... they trust you. And trust comes from developing a relationship - even if that relationship is built ... m not sure.” “You now have a relationship”. Their conversation [more...]

Date: 2008-07-30 16:09:53

A brand dilemma for Guinness

What do you do when you find some user-generated content in which your brand has a starring role that’s being talked about in various places online - a viral effect - yet gives you a bit of a dilemma in how that content portrays your brand ... to have it removed. We are proud of our brands, and our commitment to responsible marketing [more...]

Date: 2008-08-01 11:48:17

West Jet Airlines Bringing New Pillows And Blanket Kits

Beginning December 1st, West Jet Airlines will be charging passengers a small fee for every travel pillow and fleece blanket  kits ... this holiday season. According to their Vice President of Guest Experience and Marketing, Bob Cummings –” ... passengers brand new sleep kits will guarantee that the things they are using are breathable, washable [more...]

Date: 2008-12-09 15:25:43

Space tourism and happy birthday to NASA

Science fiction edges a little closer to science fact as Richard Branson’s rather optimistically titled Virgin Galactic (Galactic? Has anyone explained the concept of astronomical distances to his marketing brand people? Oh well, we can forgive their enthusiasm, I think) space tourism jet and pod [more...]

Date: 2008-07-29 10:38:07

Mass Media Or Mass Content - What's Worse?

I remember listening to David Weinberger (co-author of The Cluetrain Manifesto, ... is everything, and nothing else matters. As I sit here in Mexico City as guest of IAB - Interactive ... this event (Marketers, ad agency folk, brands, suppliers, etc...) are faced with the exact same [more...]

Date: 2008-06-27 04:53:27

Advertisers, Agencies & Automation Oh My!

Moderator Greg Jarboe (President & Co-founder, SEO-PR) ... Relationship Marketing Manager for Child Care brands, Kimberly – Clark Corp. and Henry Hall, Head ... and direction of the current marketing but to the panel’s credit they gave it their best shot. The panel [more...]

Date: 2008-12-09 20:07:48

Show #181 - Role of Traditional Advertising

Show 181 of The Engaging Brand leadership and marketing podcast is ready just for you ... ? Has traditional advertising evolved because of new media? Is it more emotional? How is interactive ... ! When I was in New York earlier this year, I was lucky enough to meet Jonah Bloom Editor of Advertising [more...]

Date: 2008-07-29 17:22:27

Interactive Marketing: A Friend of Brands?

A+b+c> 3a or 3b or 3c. It is the formula that explains why integrated marketing is such an important concept ... or responding to marketing in an active, but intended, manner. We rarely use the term interactive in its true form; where two equal parties meet, share viewpoints and engage. Interactive marketing [more...]

Date: 2008-07-22 04:01:02

Mom Bloggers Prove Powerful Resource to Marketing and Branding Success

A whopping 94% of moms rely on other moms during a purchasing decision ... a friendly, personalized email. Do not mass email.Ask permission to send them a sample of your product ... marketing campaign. Here's some data from Mom Central Consulting to help let this idea sink in deep [more...]

Date: 2008-10-17 16:06:44

Dennis questions Honda’s ‘earth’ image

Unconvinced the sentiment was genuine In the wake of Honda’s withdrawal from formula one, ... . In 2007 and 2008, which turned out to be Honda’s last two championship campaigns, the Japanese ... . But according to the marketing publication Brand Republic, Dennis has revealed he was unconvinced [more...]

Date: 2008-12-09 15:00:13

Ron Dennis questions Honda’s ‘Earthdreams’

In the wake of Honda’s withdrawal from Formula 1, McLaren boss Ron Dennis has questioned the sincerity of the manufacturer’s ‘Earth Dreams’ campaign. In 2007 and 2008, which turned out to be Honda’s last two championship campaigns, the Japanese ... . But according to the marketing publication Brand Republic, Dennis has revealed he was unconvinced [more...]

Date: 2008-12-09 12:01:26

Six Strategies To Reduce Your Technology Bills

The following is a guest post from Kevin Brand, SVP of product marketing for Earthlink. 1. Assess your needs ... .  Are you downloading video and playing games or just checking email and sports scores on the Internet ... . If yours doesn’t, consider looking for one that does. And sign-up for the email alerts from the companies [more...]

Date: 2008-11-29 11:00:23

December 9th Show

On the show today, we'll talk with author Martin Lindstrom about his new book Buyology: Turth and Lies about Why We Buy. Lindstrom is a marketing and branding expert and, according to him, there is science ... because it looks like the execs at NBC may be handing over that time slot to Jay Leno and a brand new [more...]

Date: 2008-12-09 16:12:17

Why You Should Market Your Brand on twitter - NOW!

twitter has been an emerging phenomenon for a little while now ... interaction. Imagine if you had gotten into Email Marketing at that time, when it was first getting ... is almost impossible, since practically every company practices email marketing; consumers face [more...]

Date: 2008-12-08 00:20:45

Four Blogging Mistakes I Should Have Avoided

This afternoon I spent a few hours at Barnes and Noble ... it to anyone from a strategy guide for blogging as well. It differs from some of my other favorite books ... is branded more to me than Marketing Technology and many of the posts are me sharing personal [more...]

Date: 2008-07-06 01:13:13

Four Blogging Mistakes I Should Have Avoided

This afternoon I spent a few hours at Barnes and Noble ... it to anyone from a strategy guide for blogging as well. It differs from some of my other favorite books ... is branded more to me than Marketing Technology and many of the posts are me sharing personal [more...]

Date: 2008-07-06 01:13:13

Confirmation That 'His Dark Materials' Sequels Aren't Forthcoming

Filed under: Sci-Fi & Fantasy, RumorMonger, Remakes and SequelsAt least not any time soon ... to him about adapting The Amber Spyglass (or, obviously, The Subtle Knife). Director Chris Weitz ... material didn't turn out to be much of a brand name, the marketing was a bit generic, and I think [more...]

Date: 2008-07-22 13:10:32

Traffic Secrets 2.0 Review

I spent the weekend reviewing the video transcripts for the upcoming Traffic Secrets 2.0 course that will be released this week - on July 15th ... s not just an updated or edited version, but contains brand new up-to-date marketing strategies and ideas ... info-product… but rather a complete, in-depth interactive Internet Marketing course. Who is Traffic [more...]

Date: 2008-07-14 03:33:45

First NAMA Webinar Next Week

The first in a series of NAMA Webinars will take place next week. Make sure you get registered today ... Murphy, President of Weyforth-Haas Marketing will present Direct Branding: Where Message Meets Measure on Thursday, August 7. Make sure your marketing strategy, or even just your next campaign [more...]

Date: 2008-08-01 15:11:57

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